haku: @author Deighton, J. / yhteensä: 9
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1.
The Impact of Internet Exchanges on Business-to- Business Distribution
Journal of the Academy of Marketing Science
2002 : FALL, VOL. 30:4, p. 500-505
 2002 Narayandas, D.
Caravella, M.
Deighton, J.
2.
How Snapple Got Its Juice Back
Harvard Business Review
2002 : JAN, VOL. 80:1, p. 47-53
 2002 Deighton, J.
3.
Manage marketing by the customer equity test
Harvard Business Review
1996 : JUL-AUG, VOL. 74:4, p. 136-144
 1996 Blattberg, R. C.
Deighton, J.
4.
Marketing and seduction: building exchange relationships by managing social consensus
Journal of Consumer Research
1995 : MAR, VOL. 21:4, p. 660-676
 1995 Deighton, J.
Grayson, K.
5.
The Consumption of Performance
Journal of Consumer Research
1992 : DEC, VOL. 19:3, p. 362-372
 1992 Deighton, J.
6.
Interactive marketing: exploiting the age of addressability.
Sloan Management Review
1991 : FALL, VOL. 33:1, p. 5-14
 1991 Blattberg, R. C.
Deighton, J.
7.
Using drame to persuade.
Journal of Consumer Research
1989 : DEC, VOL. 16:3, p. 335-343
 1989 Deighton, J.
Romer, D.
McQueen, J.
8.
Managing what consumers learn from experience.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 1-20
 1989 Hoch, S. J.
Deighton, J.
9.
The interaction of advertising and evidence.
Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 763-770
 1984 Deighton, J.
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