haku: @author Deshpande, R. / yhteensä: 20
viitteet: 1-10 / 20
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1.
Organizational culture, market orientation, innovativeness, and firm performance: an international research odyssey
International Journal of Research in Marketing
2004 : MAR, VOL. 21:1, p. 3-22
 2004 Deshpandé, R.
Farley, J.U.
2.
AD Schema incongruity as elicitor of ethnic self-awareness and differential advertising response
Journal of Advertising
2004 : VOL 32:4, p. 7-17
 2004 Dimofte, C.
Forehand, M.
Deshpandé, R.
3.
Identity salience and the influence of differential activation of the social self-schema on advertising response
Journal of Applied Psychology
2002 : DEC, VOL 87:6, p. 1086-1099
 2002 Forehand, M. R.
Deshpandé, R.
Reed II, A.
4.
Beyond Market Orientation When Customers and Suppliers Disagree
Journal of the Academy of Marketing Science
2000 : VOL. 28:1, p. 109-119
 2000 Steinman, C.
Deshpande, R.
Parley, J. U.
5.
Triad lessons: generalizing results on high performance firms in five business-to-business markets
International Journal of Research in Marketing
2000 : DEC, VOL. 17:4, p. 353-362
 2000 Deshpandé, R.
Farley, J.U.
Webster, F.E. jr.
6.
Competitive analysis
Marketing Letters
1994 : JUL, VOL. 5:3, p. 271-287
 1994 Deshpande, R.
Gatignon, H.
7.
Out of sight, out of mind: pantry stockpiling and brand-usage frequency
Marketing Letters
1994 : JAN, VOL. 5:1, p. 91-100
 1994 Wansink, B.
Deshpande, R.
8.
Factors affecting trust in market research relationships.
Journal of Marketing
1993 : JAN, vol.57:1, p.81-101
 1993 Moorman, C.
Deshpande, R.
Zaltman, G.
9.
Corporate culture, customer orientation and innovativeness in japanese firms: a quadrad analysis.
Journal of Marketing
1993 : JAN, vol.57:1, p.23-37
 1993 Deshpande, R.
Farley, J. U.
Webster, F. E.
10.
Corporate culture, customer orientation, and innovativeness in Japanese firms: a quadrad analysis
Journal of Marketing
1993 : JAN, VOL. 57:1, P. 23-27
 1993 Deshpande, R.
Farley, J.
Webster, F. Jr
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