haku: @author Dhar, R. / yhteensä: 8
viitteet: 1-8 / 8
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1.
Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 319-334
 2003 Nowlis, S. M.
Kahn, B. E.
Dhar, R.
2.
Hedging customers
Harvard Business Review
2003 : MAY, VOL. 81:5, p. 86-92
 2003 Dhar, R.
Glazer, R.
3.
An empirical analysis of the determinants of category expenditure
Journal of Business Research
2001 : JUN, VOL. 52:3, p. 277-291
 2001 Putsis, W. P. Jr.
Dhar, R.
4.
Comparison effects on preference construction
Journal of Consumer Research
1999 : DEC, VOL. 26:3, p. 293-306
 1999 Dhar, R.
Nowlis, S.
5.
The effect of time pressure on consumer choice deferral.
Journal of Consumer Research
1999 : MAR, VOL.25:4, p. 369-384
 1999 Dhar, R.
Nowlis, S. M.
6.
The many faces of competition
Marketing Letters
1998 : AUG, VOL. 9:3, p. 269-284
 1998 Putsis, W.
Dhar, R.
7.
Context and Task Effects on Choice Deferral
Marketing Letters
1997 : JAN, Vol. 8:1, p. 119-130
 1997 Dhar, R.
8.
The effect of decision strategy on deciding to defer choice
Journal of Behavioral Decision Making
1996 : DEC, VOL. 9:4, p. 265-281
 1996 Dhar, R.
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