haku: @author Dou, W. / yhteensä: 6
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1.
Consumption attitudes and adoption of new consumer products: a contingency approach
European Journal of Marketing
2008 : VOL. 42:1/2 p. 238-254
 2008 Wang, G.
Dou, W.
Zhou, N.
2.
Using brand websites to build brands online: a product versus service brand comparison
Journal of Advertising Research
2007 : VOL. 47:2, p. 193-206
 2007 Dou, W.
Krishnamurthy, S.
3.
Will Internet users pay for online content?
Journal of Advertising Research
2004 : DEC, VOL 44:4, p. 349-359
 2004 Dou, W.
4.
A structural analysis of business-to-business digital markets
Industrial Marketing Management
2002 : FEB, VOL. 31:2, p. 165-176
 2002 Dou, W.
Chou, D. C.
5.
How Smart Are "Smart Banners"?
Journal of Advertising Research
2001 : JUL-AUG, VOL. 41:4, p. 31-44
 2001 Dou, W.
Linn, R.
Yang, S.
6.
Interactive functions and their impacts on the appeal of Internet presence sites
Journal of Advertising Research
1998 : APR, VOL. 38:2, p. 29-44
 1998 Ghose, S.
Dou, W.
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