haku: @author Dwyer, F. R. / yhteensä: 8
viitteet: 1-8 / 8
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1.
Customer Lifetime Valuation to Support Marketing Decision Making
Journal of Direct Marketing
1997 : Vol. 11:4, p. 6-13
 1997 Dwyer, F. R.
2.
A transaction cost perspective on vertical contractual structure and interchannel competitive strategies.
Journal of Marketing
1988 : APR, VOL. 52:2, p. 21-34
 1988 Dwyer, F. R.
Oh, S.
3.
Output sector munificence effects on the internal political economy of marketing channels.
Journal of Marketing Research
1987 : NOV, VOL. 24:4, p. 347-358
 1987 Dwyer, F. R.
Sejo, O.
4.
Developing buyer-seller relationships.
Journal of Marketing
1987 : APR, VOL. 51:2, p. 11-27
 1987 Dwyer, F. R.
Schurr, P. H.
Oh, S.
5.
Environmental relationships of the internal political economy of marketing channels.
Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 397-414
 1985 Dwyer, F. R.
Welsh, M. A.
6.
Are two better than one? Bargaining behavior and outcomes in an asymmetrical power relationship.
Journal of Consumer Research
1984 : SEP, VOL. 11:2, p. 680-693
 1984 Dwyer, F. R.
7.
Bargaining in an asymmetrical power structure.
Journal of Marketing
1981 : WINTER, VOL. 45:1, p. 104-115
 1981 Dwyer, F. R.
Walker, O. C. Jr.
8.
The effectiveness of bank premiums.
Journal of Marketing
1978 : 3 JUL VOL.42 p.96-101
 1978 Preston, R. H.
Dwyer, F. R.
Rudelius, W.
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