haku: @author East, R. / yhteensä: 9
viitteet: 1-9 / 9
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1.
Measuring the impact of positive and negative word of mouth on brand purchase probability
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 215-224
 2008 East, R.
Hammond, K.
Lomax, W.
2.
In praise of retrospective surveys
Journal of Marketing Management
2008 : VOL. 24:9-10, p. 929-944
 2008 East, R.
3.
The relative incidence of positive and negative word of mouth: a multi-category study
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 175-184
 2007 East, R.
Hammond, K.
Wright, M.
4.
Fact and fallacy in retention marketing
Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 5-23
 2006 East, R.
Hammond, K.
Gendall, P.
5.
First-store loyalty and retention
Journal of Marketing Management
2000 : MAY, VOL. 16:4, p. 307-325
 2000 East, R.
Hammond, K.
Harris, P.
Lomax, W.
6.
The measurement and utility of brand price elasticities
Journal of Marketing Management
1997 : MAY, VOL. 13:4, p. 285-298
 1997 Hamilton, W.
East, R.
Kalafatis, S.
7.
The erosion of repeat-purchase loyalty.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 163-171
 1996 East, R.
Hammond, K.
8.
Loyalty to supermarkets
International Review of Retail, Distribution and Consumer Research
1995 : JAN, VOL. 5:1, p. 99-110
 1995 East, R.
9.
Decision making and habit in shopping times
European Journal of Marketing
1994 : VOL. 28:4, p. 56-71
 1994 East, R.
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