haku: @author Etgar, M. / yhteensä: 7
viitteet: 1-7 / 7
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1.
Retailing strategies in inflationary times.
Journal of Business Strategy
1983 : SUMMER, VOL. 4:1, p. 31-39
 1983 Etgar, M.
Shrivastava, P.
2.
The marketing intermediary as an information seller: a new approach.
Journal of Business
1982 : OCT, VOL. 55:4, p. 505-515
 1982 Etgar, M.
Zusman, P.
3.
Determinants of price dependency: Personal and perceptual factors.
Journal of Consumer Research
1981 : SEP. VOL. 8:2, p. 217-222
 1981 Etgar, M.
Malhotra, N. K.
4.
Marketing channel as an equilibrium set of contracts.
Management Science
1981 : MAR, VOL. 27:3, p. 284-302
 1981 Zusman, P.
Etgar, M.
5.
An experimental investigation of comparative advertising: impact of message appeal, information load, and utility of product class.
Journal of Marketing Research
1980 : MAY, VOL. 17:2, p. 187-202
 1980 Goodwin, S.
Etgar, M.
6.
Selection of an effective channel control mix: a stydy of the relative effectiveness of two kinds of channel control tools or power sources.
Journal of Marketing
1978 : 3 JUL VOL.42 p.53-58
 1978 Etgar, M.
7.
The effects of forward vertical integration on service performance of a distributive industry.
Journal of Industrial Economics
1978 : 3 MAR VOL.26 p.249-255
 1978 Etgar, M.
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