haku: @author Fenwick, I. / yhteensä: 9
viitteet: 1-9 / 9
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1.
Reliability of Continuous Measurement Copy-Testing Methods
Journal of Advertising Research
1991 : FEB/MAR, VOL. 31,p.23-29
 1991 Fenwick, I.
Rice, M.
2.
A transnational study of advertising-to-sales ratios.
Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 58-63
 1984 Zif, J.
Young, R. F.
Fenwick, I.
3.
Forecasting performance for financial outlets.
European Journal of Marketing
1979 : VOL. 13:5, p. 332-340
 1979 Fenwick, I.
4.
Export performance and export policy: evidence from the U.K. clothing industry.
Journal of the Operational Research Society
1979 : AUG, VOL. 30:8, p. 747-754
 1979 Fenwick, I.
Amine, L.
5.
A problem in quantifying consumer trade-offs.
Journal of the Market Research Society
1979 : JUL, VOL. 21:3, p. 206-210
 1979 Fenwick, I.
6.
Techniques in market measurement : the jackknife.
Journal of Marketing Research
1979 : AUG, VOL. 16:3, p. 410-414
 1979 Fenwick, I.
7.
Management planning and control in multi-branch banking.
Journal of the Operational Research Society
1979 : FEB, VOL. 30:2, p. 105-111
 1979 Doyle, P.
Fenwick, I.
Savage, G. P.
8.
Advertising experiments by retailers.
Journal of Advertising Research
1978 : 4 AUG VOL.18 p.35-40
 1978 Fenwick, I.
9.
A user's guide to conjoint measuring in marketing.
European Journal of Marketing
1978 : 2 VOL.12 p.203-211
 1978 Fenwick, I.
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