haku: @author Fletcher, K. / yhteensä: 8
viitteet: 1-8 / 8
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1.
Consumer power and privacy: the changing nature of CRM
International Journal of Advertising
2003 : VOL. 22:2, p. 249-272
 2003 Fletcher, K.
2.
Issues in customer information management
Journal of the Market Research Society
1996 : APR, VOL. 38:2, p. 145-160
 1996 Fletcher, K.
Peters, L.
3.
The role of organizational factors in the adoption and sophistication of database marketing in the UK financial services
Journal of Direct Marketing
1996 : WINTER, VOL. 10:1, p. 10-21
 1996 Fletcher, K.
Wright, G.
Desai, C.
4.
Strategic implementation of database marketing: problems and pitfalls
Long Range Planning
1994 : FEB, VOL. 27:1, p. 133-141
 1994 Fletcher, K.
Wheeler, C.
Wright, J.
5.
Marketing strategy and planning in the UK pharmaceutical industry : some preliminary findings.
European Journal of Marketing
1990 : VOL. 24:2, p. 55-68
 1990 Fletcher, K.
Hart, S. J.
6.
An analysis of choice criteria using conjoint analysis.
European Journal of Marketing
1988 : VOL. 22:9, p. 25-33
 1988 Fletcher, K.
7.
An investigation into the nature of problem recognition and deliberation in buyer behaviour.
European Journal of Marketing
1988 : VOL. 22:5, p. 58-66
 1988 Fletcher, K.
8.
Crisis point in the TV rental industry.
European Journal of Marketing
1983 : VOL. 17:2, p. 60-69
 1983 Fletcher, K.
Napier, A.
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