haku: @author Ford, G. T. / yhteensä: 8
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1.
Consumer skepticism of advertising claims: Testing hypotheses from economics of information.
Journal of Consumer Research
1990 : MAR, VOL. 16:4, p. 433-441
 1990 Ford, G. T.
Smith, D. B.
Swasy, J. L.
2.
Inferential beliefs in consumer evaluations : An assessment of alternative processing strategies.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 363-371
 1987 Ford, G. T.
Smith, R. A.
3.
Recent developments in FTC policy on deception.
Journal of Marketing
1986 : JUL, VOL. 50:3, p. 82-103
 1986 Ford, G. T.
Calfee, J. E.
4.
Unit pricing ten years later: a replication.
Journal of Marketing
1983 : WINTER, VOL. 47:1, p. 118-122
 1983 Aaker, D. A.
Ford, G. T.
5.
Viewer miscomprehension of televised communication - a comment.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 27-31
 1982 Ford, G. T.
Yalch, R.
6.
Evaluation of consumer education programs.
Journal of Consumer Research
1979 : DEC, VOL. 6:3, p. 270-279
 1979 Bloom, P. N.
Ford, G. T.
7.
A study of prices and market shares in the computer mainframe industry: reply.
Journal of Business
1979 : JAN, VOL. 52:1, p. 125-134
 1979 Ratchford, B. T.
Ford, G. T.
8.
Adoption of consumer policies by states: some empirical perspectives.
Journal of Marketing Research
1978 : 1 FEB VOL.15 p.49-57
 1978 Ford, G. T.
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