haku: @author Gatignon, H. / yhteensä: 16
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1.
Extending the BG/NBD: A simple model of purchases and complaints
International Journal of Research in Marketing
2011 : MAR, VOL. 28:1, p. 30-37
 2011 Oest, R. van
Knox, G.
Gatignon, H.
2.
Innovation: Construct Development of Innovation Locus, Type, and Characteristics
Management Science
2002 : SEP, VOL. 48:9, p. 1103-1122
 2002 Gatignon, H.
3.
Incumbent defense strategies against new product entry
International Journal of Research in Marketing
1997 : MAY, VOL. 14:2, p. 163-176
 1997 Gatignon, H.
Robertson, T.
Fein, A.
4.
Order of entry, trial diffusion, and elasticity dynamics: an empirical case
Marketing Letters
1996 : JAN, VOL. 7:1, p. 95-109
 1996 Parker, P.
Gatignon, H.
5.
Competitive analysis
Marketing Letters
1994 : JUL, VOL. 5:3, p. 271-287
 1994 Deshpande, R.
Gatignon, H.
6.
Specifying competitive effects in diffusion models: an empirical analysis
International Journal of Research in Marketing
1994 : JAN, VOL. 11:1, p. 17-39
 1994 Parker, P.
Gatignon, H.
7.
The impact of risk and competition on choice of innovations
Marketing Letters
1993 : JUL, VOL. 4:3, p. 191-204
 1993 Gatignon, H.
Robertson, T.
8.
Brand Introduction Strategies and Competitive Environments
Journal of Marketing Research
1990 : NOV, VOL. 27, p.390-401
 1990 Gatignon, H.
Weitz, B.
Bansal, P.
9.
Technology diffusion: an empirical test of competitive effects
Journal of Marketing
1989 : JAN, VOL.53:1, p.35-49
 1989 Gatignon, H.
Robertson, T. S.
10.
Competitive reactions to market entry : explaining interfirm differences.
Journal of Marketing Research
1989 : FEB, VOL. 26:1, p. 44-55
 1989 Gatignon, H.
Anderson, E.
Helsen, K.
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