haku: @author Gengler, C. / yhteensä: 5
viitteet: 1-5 / 5
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1.
Emotional Contagion Effects on Product Attitudes
Journal of Consumer Research
2002 : SEP, VOL. 28:2, p. 189-201
 2002 Howard, D. J.
Gengler, C.
2.
The effects of brand name similarity on brand source confusion: implications for trademark infringement
Journal of Public Policy and Marketing
2000 : FALL, VOL. 19:2, p. 250-264
 2000 Howard, D.J.
Kerin, R.A.
Gengler, C.
3.
Using customer satisfaction research for relationship marketing: a direct marketing approach
Journal of Direct Marketing
1997 : WINTER, VOL. 11:1, p. 23-29
 1997 Gengler, C.
Popkowski Leszczyc, P.
4.
A means-end analysis of brand persuasion through advertising
International Journal of Research in Marketing
1995 : OCT, VOL. 12:3, p. 257-266
 1995 Reynolds, T.
Gengler, C.
Howard, D.
5.
Consumer understanding and advertising strategy: analysis and strategic translation of laddering data
Journal of Advertising Research
1995 : JUL/AUG, VOL. 35:4, p. 19-34
 1995 Gengler, C.
Reynolds, T.
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