haku: @author Glazer, R. / yhteensä: 8
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1.
Hedging customers
Harvard Business Review
2003 : MAY, VOL. 81:5, p. 86-92
 2003 Dhar, R.
Glazer, R.
2.
Vom Wissen der Kunden profitieren
Harvard Business Manager
2000 : VOL. 22:5, p. 32-39, 42-44
 2000 Glazer, R.
3.
Locally rational decision making: the distracting effect of information on managerial performance.
Management Science
1992 : FEB, VOL. 38:2, p. 212-226
 1992 Glazer, R.
Steckel, J. H.
Winer, R. S.
4.
Marketing in an information-intensive environment: strategic implications of knowledge as an asset.
Journal of Marketing
1991 : OCT, VOL. 55:4, p. 1-19
 1991 Glazer, R.
5.
The Influence of External Constraints on Brand Choice: The Lone-Alternative Effect
Journal of Consumer Research
1991 : JUN, VOL. 18:1, p. 119-127
 1991 Glazer, R.
Kahn, B.E.
Moore W.L.,
6.
Marketing and technology : a strategic coalignement.
Journal of Marketing
1987 : JUL, VOL. 51:3, p. 1-14
 1987 Capon, N.
Glazer, R.
7.
Experiments in constrained choice.
Journal of Consumer Research
1987 : JUN, VOL. 14:1, p. 96-113
 1987 Kahn, B.
Moore, W. L.
Glazer, R.
8.
Multiattribute perceptual bias as revealing of preference structure.
Journal of Consumer Research
1984 : JUN, VOL. 11:1, p. 510-521
 1984 Glazer, R.
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