haku: @author Goldberg, M. E. / yhteensä: 5
viitteet: 1-5 / 5
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 otsikkovuositekijä
1.
Cross-country attraction as a motivation for product consumption
Journal of Business Research
2002 : NOV, VOL. 55:11, p. 901-906
 2002 Goldberg, M. E.
Baumgartner, H.
2.
Children's use of cognitive defenses against television advertising : a cognitive response approach.
Journal of Consumer Research
1988 : MAR, VOL. 14:4, p. 471-482
 1988 Brucks, M.
Armstrong, G. M.
Goldberg, M. E.
3.
Behavioral evidence of the effects of televised food messages on children.
Journal of Consumer Research
1982 : SEP, VOL. 9:2, p. 200-205
 1982 Gorn, G. J.
Goldberg, M. E.
4.
Some unintended consequences of TV advertising to children.
Journal of Consumer Research
1978 : 1 JUN VOL.5 p.22-29
 1978 Goldberg, M. E.
Gorn, G. J.
5.
TV messages for snack and breakfast foods: do they influence children's preferences?
Journal of Consumer Research
1978 : 2 SEP VOL.5 p.73-81
 1978 Goldberg, M. E.
Gorn, G. J.
Gibson, W.
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