haku: @author Goldenberg, J. / yhteensä: 5
viitteet: 1-5 / 5
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1.
The different roles of product originality and usefulness in generating word-of-mouth
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 109-119
 2011 Moldovan, S.
Goldenberg, J.
Chattopadhyay, A.
2.
The chilling effects of network externalities: Perspectives and conclusions
International Journal of Research in Marketing
2010 : MAR, VOL. 27:1, p. 22-24
 2010 Goldenberg, J.
Libai, B.
Muller, E.
3.
The NPV of bad news
International Journal of Research in Marketing
2007 : SEP, VOL. 24:3 p.186-200
 2007 Goldenberg, J.
4.
Talk of the Network: A Complex Systems Look at the Underlying Process of Word-of-Mouth
Marketing Letters
2001 : AUG, VOL. 12:3, p. 211-223
 2001 Goldenberg, J.
Libai, B.
Muller, E.
5.
Module design with susbtitute parts and multiple vendors.
European Journal of Operational Research
1989 : AUG 15, VOL. 41:3, p. 335-346
 1989 Goldenberg, J.
Zhu, J.
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