haku: @author González-Benito, Ò. / yhteensä: 4
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1.
The role of geodemographic segmentation in retail location strategy
International Journal of Market Research
2005 : VOL. 47:3, p. 295-316
 2005 González-Benito, Ò.
González-Benito, J.
2.
An analysis of the relationship between environmental motivations and ISO 14001 certification
British Journal of Management
2005 : JUN, VOL 16:2, p. 133-148
 2005 Gonzalez-Benito, J.
Gonzalez-Benito, O.
3.
Geographic price discrimination as a retail strategy - Role of the geodemographic market profile
International Journal of Market Research
2004 : VOL. 46:4, p. 443-464
 2004 González-Benito, Ó.
González-Benito, J.
4.
A comparison of approaches to exploit budget allocation data in cross-sectional maximum likelihood estimation of multi-attribute choice models
Omega
2002 : OCT, VOL. 30:5, p. 315-324
 2002 González-Benito, Ó.
Santos-Requejo, L.
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