haku: @author Gray, B. / yhteensä: 11
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1.
Advertising effectivenes from a consumer perspective
International Journal of Advertising
2007 : VOL. 27:2 p. 279-297
 2007 Aitken, R.
Gray, B.
Lawson, R.
2.
A grounded model of organizational schema change during empowerment
Organization Science
2000 : MAR-APR, VOL. 11:2, p. 235-257
 2000 Labianca, G.
Gray, B.
Brass, D.
3.
Testing a model of organisational responce to social and political issues
Academy of Management Journal
1994 : JUN, VOL. 37:3, p. 467-498
 1994 Greening, D.
Gray, B.
4.
Active and passive international marketing strategies: the case of two state-owned broadcasters.
European Journal of Marketing
1994 : VOL. 28:2, p. 42-56
 1994 Gray, B.
5.
The accountant's task as a friend to the earth - how can the profession contribute to the way in which business will operate in the green 1990s? (!Environment)
Accountancy
1990 : JUN, VOL. 105:1162, p. 65-68
 1990 Gray, B.
6.
Influence modes, schema change, and organizational transformation
Journal of Applied Behavioral Science
1989 : No 3, VOL.25, p.271-289
 1989 Poole, P.P.
Gioia, D.A.
Gray, B.
7.
Influence modes, schema change, and organizational transformation.
Journal of Applied Behavioral Science
1989 : VOL. 25. 3, p. 271-289
 1989 Poole, P. P.
Gioia, D. A.
Gray, B.
8.
Communication, meaning, and organized action
Administrative Science Quarterly
1986 : MAR, VOL. 31:1, p.43-55
 1986 Donellon, A.
Gray, B.
Bougop, M.G.
9.
Political limits to interorganizational consensus and change.
Journal of Applied Behavioral Science
1986 : VOL. 22:2, p. 95-112
 1986 Gray, B.
Hay, T. M.
10.
Politics and strategic change across organizational life cycles. (!POLITICAL TACTICS)
Academy of Management Review
1985 : OCT, VOL. 10:4, p. 707-723
 1985 Gray, B.
Ariss, S. S.
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