haku: @author Green, P. / yhteensä: 5
viitteet: 1-5 / 5
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1.
The impact of the quality of earnings on the valuation relevance of cash flow disclosures
British Accounting Review
1999 : DEC, VOL. 31:4, p. 387-414
 1999 Green, P.
2.
UK evidence on the market valuation of research and development expenditures
Journal of Business Finance and Accounting
1996 : MAR, VOL. 23:2, p. 191-216
 1996 Green, P.
Stark, A. W.
Thomas, H. M.
3.
Attribute importance weights modification in assessing a brand's competitive potential
Marketing Science
1995 : VOL. 14:3/1-2, p. 253-270
 1995 Green, P.
Krieger, A.
4.
Applying conjoint analysis to product assortment and pricing in retailing research
Pricing Strategy & Practice: An International Journal
1994 : VOL. 2:3, p. 4-19
 1994 Green, P.
Savitz, J.
5.
A simple approach to target market advertising strategy
Journal of the Market Research Society
1993 : APR, VOL. 35:2, p. 161-170
 1993 Green, P.
Krieger, A.
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