haku: @author Green, P. E. / yhteensä: 33
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1.
A Decision Support Model for Selecting Product/Service Benefit Positionings
European Journal of Operational Research
2002 : OCT, VOL. 142:1, p. 187-202
 2002 Krieger, A. M.
Green, P. E.
2.
Thirty Years of Conjoint Analysis: Reflections and Prospects
Interfaces
2001 : MAY-JUN, VOL. 31:3, p. s56-s73
 2001 Green, P. E.
Krieger, A. M.
Wind, Y.
3.
Cluster-based market segmentation: Some further comparisons of alternative approaches
Journal of the Market Research Society
1998 : APR, VOL. 40:2, p. 155-163
 1998 Schaffer, C. M.
Green, P. E.
4.
Modeling competitive pricing and market share : Anatomy of a decision support system.
European Journal of Operational Research
1992 : JUL 10, VOL. 60:1, p. 31-44
 1992 Green, P. E.
Krieger, A. M.
5.
Conjoint analysis in marketing : new developments with implications for research and practice.
Journal of Marketing
1990 : OCT, VOL. 54:4, p. 3-19
 1990 Green, P. E.
Srinivasan, V.
6.
A hybrid conjoint model for price-demand estimation.
European Journal of Operational Research
1990 : JAN 5, VOL. 44:1, p. 28-38
 1990 Green, P. E.
Krieger, A. M.
7.
A Component Segmentation Model with Optimal Product Design Features
Decision Sciences
1989 : SPRING, VOL. 20;2, p.221-238
 1989 Green, P. E.
Krieger, A. M.
Zelnio, R. N.
8.
A componential segmentation model with optimal product design features.
Decision Sciences
1989 : SPRING, VOL. 20:2, p. 221-238
 1989 Green, P. E.
Krieger, A. M.
Zelnio, R. N.
9.
Recent contributions to optimal product positioning and buyer segmentation.
European Journal of Operational Research
1989 : JUL 25, VOL. 41:2, p. 127-141
 1989 Green, P. E.
Krieger, A. M.
10.
A reduced-space approach to the clustering of categorical data in market segmentation.
Journal of the Market Research Society
1988 : JUL, VOL. 30:3, p. 267-288
 1988 Green, P. E.
Schaffer, C. M.
Patterson, K. M.
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