haku: @author Gummesson, E. / yhteensä: 12
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1.
Qualitative research in marketing Road-map for a wilderness of complexity and unpredictability
European Journal of Marketing
2005 : VOL. 39:3-4, p.309-327
 2005 Gummesson, E.
2.
Practical value of adequate marketing management theory
European Journal of Marketing
2002 : VOL. 36:3, p. 325-349
 2002 Gummesson, E.
3.
Are current research approaches in marketing leading us astray?
Marketing Theory
2001 : VOL. 1:1, p. 27-48
 2001 Gummesson, E.
4.
In search of marketing equilibrium: relationship marketing versus hypercompetition
Journal of Marketing Management
1997 : JUL, VOL. 13:5, p. 421-430
 1997 Gummesson, E.
5.
Comment on "Nordic perspectives on relationship marketing"
European Journal of Marketing
1997 : VOL. 31:1/2, p. 10-16
 1997 Gummesson, E.
Lehtinen, U.
Grönroos, C.
6.
Relationship marketing: the emporor's new clothes or a paradigm shift?
Marketing and Research Today
1997 : FEB, VOL. 25:1, p. 53-60
 1997 Gummesson, E.
7.
Relationship marketing and imaginary organizations: A synthesis
European Journal of Marketing
1996 : VOL. 30:2, p. 31-44
 1996 Gummesson, E.
8.
Marketing-orientation revisited : the crucial role of the part-time marketer.
European Journal of Marketing
1991 : VOL. 25:2, p. 60-75
 1991 Gummesson, E.
9.
The new marketing-developing long-term interactive relationships.
Long Range Planning
1987 : AUG, VOL. 20:4, p. 10-20
 1987 Gummesson, E.
10.
Marketing cost concept in service firms.
Industrial Marketing Management
1981 : JUL, VOL. 10:3, p. 175-182
 1981 Gummesson, E.
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