haku: @author Hammond, K. / yhteensä: 9
viitteet: 1-9 / 9
« edellinen sivu | seuraava sivu »
 otsikkovuositekijä
1.
Measuring the impact of positive and negative word of mouth on brand purchase probability
International Journal of Research in Marketing
2008 : SEP, VOL. 25:3, p. 215-224
 2008 East, R.
Hammond, K.
Lomax, W.
2.
The relative incidence of positive and negative word of mouth: a multi-category study
International Journal of Research in Marketing
2007 : JUN, VOL. 24:2, p. 175-184
 2007 East, R.
Hammond, K.
Wright, M.
3.
Fact and fallacy in retention marketing
Journal of Marketing Management
2006 : FEB, VOL. 22:1-2, p. 5-23
 2006 East, R.
Hammond, K.
Gendall, P.
4.
Internet users versus non-users: drivers in internet uptake
International Journal of Advertising
2000 : VOL. 19:5, p. 665-681
 2000 Hammond, K.
Turner, P.
Bain, M.
5.
First-store loyalty and retention
Journal of Marketing Management
2000 : MAY, VOL. 16:4, p. 307-325
 2000 East, R.
Hammond, K.
Harris, P.
Lomax, W.
6.
Market segmentation for competitive brands
European Journal of Marketing
1996 : VOL. 30:12, p. 39-49
 1996 Hammond, K.
Ehrenberg, A.S.C.
Goodhardt, G.J.
7.
Market segmentation for competitive brands
European Journal of Marketing
1996 : VOL. 30:12, p. 39-49
 1996 Hammond, K.
Ehrenberg, A. S. C.
Goodhardt, G. J.
8.
The erosion of repeat-purchase loyalty.
Marketing Letters
1996 : MAR, VOL. 7:2, p. 163-171
 1996 East, R.
Hammond, K.
9.
The after-effects of price-related consumer promotions
Journal of Advertising Research
1994 : JUL/AUG, VOL. 34:4, p. 11-21
 1994 Ehrenberg, A.
Hammond, K.
Goodhardt, G.
« edellinen sivu | seuraava sivu »
SCIMA