haku: @author Hansen, F. / yhteensä: 9
viitteet: 1-9 / 9
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1.
The effects of print vs TV advertising, documented using short-term advertising strength (STATS) measures
International Journal of Advertising
2006 : VOL. 25:4, p. 431-446
 2006 Hansen, F.
Olsen, J.K.
Lundsteen, S.
2.
How to measure brand emotion
Admap
2004 : NOV, VOL. 39:10, (455), p. 32-34
 2004 Percy, L.
Hansen, F.
Randrup, R.
3.
Modelling purchases as a function of advertising and promotion
International Journal of Advertising
2002 : VOL. 21:1, p. 115-135
 2002 Hansen, F.
Hansen, L. Y.
Granholdt, L.
4.
An experimental enquiry into sponsoring: what effects can be measured?
Marketing and Research Today
1995 : AUG, VOL. 23:3, p. 173-181
 1995 Hansen, F.
Scotwin, L.
5.
Forecasting the demand for advertising space on television and predicting market shares for individual channels.
Marketing and Research Today
1991 : AUG, VOL. 19:3, p. 179-185
 1991 Hansen, F.
6.
Excellent marketing: The concept, its measurement and implications
Marketing and Research Today
1990 : JUNE, VOL. 18, p.98-106
 1990 Hansen, F.
Gronhaug, K.
Warneryd, K.
7.
Excellent marketing : the concept, its measurement and implications. (!Excellence)
Marketing and Research Today
1990 : JUN, VOL. 18:2, p. 98-106
 1990 Hansen, F.
Grönhaug, K.
Warneryd, K. E.
8.
Patterns of brand loyalty : their determinants and their role for leading brands.
European Journal of Marketing
1986 : VOL. 20:3-4, p. 81-109
 1986 Tranberg, H.
Hansen, F.
9.
Hemispheral lateralization: Implications for understanding consumer behavior.
Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 23-26
 1981 Hansen, F.
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