haku: @author Hanssens, D. M. / yhteensä: 6
viitteet: 1-6 / 6
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1.
Taking the mystery out of marketing
Management Review
1994 : AUG, VOL. 83:8, p. 32-34
 1994 Loewe, P. M.
Hanssens, D. M.
2.
Modeling marketing interactions with application to salesforce effectiveness.
Journal of Marketing Research
1987 : AUG, VOL. 24:3, p. 247-257
 1987 Gatignon, H.
Hanssens, D. M.
3.
Resale price maintenance output increasing or restricting? The case of distilled spirits in the United States.
Journal of Industrial Economics
1987 : SEP, VOL. 36:1, p. 1-18
 1987 Ornstein, S. I.
Hanssens, D. M.
4.
A econometric study of recruitment marketing in the U.S. Navy.
Management Science
1983 : OCT, VOL. 29:10, p. 1167-1184
 1983 Hanssens, D. M.
Levien, H. A.
5.
Market response, competitive behavior, and time series analysis.
Journal of Marketing Research
1980 : NOV, VOL. 17:4, p. 470-485
 1980 Hanssens, D. M.
6.
The effectiveness of industrial print advertisements across product categories.
Journal of Marketing Research
1980 : AUG, VOL. 17:3, p. 294-306
 1980 Hanssens, D. M.
Weitz, B. A.
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