haku: @author Harvey, B. / yhteensä: 6
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1.
Measuring the effectiveness of true sponsorship
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 398-409
 2006 Harvey, B.
Gray, S.
Despain, G.
2.
Measuring the effects of sponsorships
Journal of Advertising Research
2001 : JAN-FEB, VOL. 41:1, p. 59-65
 2001 Harvey, B.
3.
Managing relationships with environmental stakeholders: a study of U.K. water and electricity utilities
Journal of Business Ethics
2001 : APR I, VOL. 30:3, p. 243-260
 2001 Harvey, B.
Schaefer, A.
4.
TV audience measurement around the world
Marketing and Research Today
1994 : NOV, VOL. 22:4, p. 223-230
 1994 Purdye, K.
Harvey, B.
5.
Business success and social progress : what role for managers?
Journal of General Management
1986 : SPRING, VOL. 11:3, p. 56-67
 1986 Harvey, B.
6.
Private solutions to public problems?
Journal of General Management
1984 : WINTER, VOL. 10:2, p. 19-33
 1984 Harvey, B.
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