haku: @author Heath, R. / yhteensä: 10
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1.
Emotional engagement: how television builds big brands at low attention
Journal of Advertising Research
2009 : MARCH, VOL 49:1 p. 54-61
 2009 Heath, R.
2.
Brand relationships: strengthened by emotion, weakened by attention
Journal of Advertising Research
2006 : DEC, VOL. 46:4, p. 410-419
 2006 Heath, R.
Brandt, D.
Nairn, A.
3.
Measuring affective advertising: implications of low attention processing on recall
Journal of Advertising Research
2005 : JUN, VOL. 45:2, p. 269-281
 2005 Heath, R.
Nairn, A.
4.
Measuring the hidden power of emotive advertising
International Journal of Market Research
2005 : VOL. 47:5, p. 467-486
 2005 Heath, R.
Hyder, P.
5.
"Ah yes, I remember it well!"
Admap
2004 : MAY, VOL. 39:5 (450), p. 36-38
 2004 Heath, R.
6.
Low involvement processing -- a new model of brands and advertising
International Journal of Advertising
2000 : VOL. 19:3, p. 287-298
 2000 Heath, R.
7.
Can tracking studies tell lies?
International Journal of Advertising
1999 : VOL. 18:2, p. 169-189
 1999 Heath, R.
8.
Just popping down to the shops for a packet of image statements
Journal of the Market Research Society
1999 : APR, VOL. 41:2, p. 153-170
 1999 Heath, R.
9.
Merchant banks in Singapore hope for better times.
Banker
1984 : DEC, VOL. 134:706, p. 45-47
 1984 Heath, R.
10.
Training through consultancy to improve maintenance management.
Journal of European Industrial Training
1983 : VOL. 7:3, p. 10-16
 1983 Donarski, J.
Heath, R.
Wallace, J.
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