haku: @author Heide, M. / yhteensä: 6
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1.
Key factors in guests' perception of hotel atmosphere
Cornell hospitality quarterly: hospitality leadership through learning
2009 : FEB, VOL. 50:1 p. 29-43
 2009 Heide, M.
Grönhaug, K.
2.
The design and management of ambience - implications for hotel architecture and service
Tourism Management
2007 : VOL. 28:5, p.1315-1325
 2007 Heide, M.
Lærdal, K.
Grønhaug, K.
3.
Corporate social responsiveness: exploring the dynamics of “bad episodes”
European Management Journal
2005 : OCT, VOL. 23:5, p. 495 – 506
 2005 Våland, T.
Heide, M.
4.
Exploring barriers to the successful implementation of a formulated strategy
Scandinavian Journal of Management
2002 : JUN, VOL. 18:2, p. 217-231
 2002 Heide, M.
Gronhaug, K.
Johannessen, S.
5.
The impact of response styles in surveys: a simulation study
Journal of the Market Research Society
1992 : JUL, VOL. 34:3, p.215-230
 1992 Heide, M.
Groenhaug, K.
6.
Stereotyping in country advertising: an experimental study
European Journal of Marketing
1992 : VOL. 26:5, p. 56-67
 1992 Gronhaug, K.
Heide, M.
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