haku: @author Heslop, L. A. / yhteensä: 7
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1.
Brand positivity and competitive effects on the evaluation of brand extensions
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 228-237
 2009 Kapoor, H.
Heslop, L. A.
2.
Market planning in a high-tech environment
Industrial Marketing Management
1990 : MAY, VOL. 19:2, p. 107-116
 1990 MacInnis, M.
Heslop, L. A.
3.
Prise de decision jointe chez les couples ages : un shema d'etude.
Recherche et Applications en Marketing
1990 : VOL. 5:3, p. 27-52
 1990 Heslop, L. A.
Marshall, J.
4.
National stereotypes and product evaluations in a socialist country.
International Marketing Review
1990 : VOL. 7:1, p. 32-47
 1990 Papadopoulos, N.
Heslop, L. A.
Beracs, J.
5.
Reference prices and deception in newspaper advertising.
Journal of Consumer Research
1985 : MAR, VOL. 11:4, p. 868-876
 1985 Liefeld, J.
Heslop, L. A.
6.
"Consciousness" in energy conservation behavior: an exploratory study.
Journal of Consumer Research
1981 : DEC, VOL. 8:3, p. 299-305
 1981 Heslop, L. A.
Moran, L.
Cousineau, A.
7.
A second look at children and the advertising of premiums.
Journal of Consumer Research
1980 : MAR, VOL. 6:4, p. 414-420
 1980 Heslop, L. A.
Ryans, A. B.
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