haku: @author Hite, R. E. / yhteensä: 12
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1.
Participation in the international marketplace by US manufacturing firms.
International Marketing Review
1990 : VOL. 7:5, p. 63-71
 1990 Fraser, C.
Hite, R. E.
2.
Varied consumer responses to promotions: a case for response-based decision-making
Journal of the Market Research Society
1990 : JUL, VOL. 32:3, p. 349-375
 1990 Fraser, C.
Hite, R. E.
3.
Supervising unethical salesforce behavior.
Journal of Marketing
1989 : APR, VOL. 53:2, p. 36-47
 1989 Bellizi, J. A.
Hite, R. E.
4.
Compensation as an alternative to ownership in developing market : beliefs, attitudes and uses.
Journal of World Trade
1988 : DEC, VOL. 22:6, p. 95-106
 1988 Fraser, C.
Hite, R. E.
5.
An adaptive utility approach for improved use of marketing models.
Journal of Marketing
1988 : OCT, VOL. 52:4, p. 96-103
 1988 Fraser, C.
Hite, R. E.
6.
International advertising strategies of multinational corporations.
Journal of Advertising Research
1988 : AUG-SEP, VOL. 28:4, p. 9-17
 1988 Hite, R. E.
Fraser, C.
7.
Meta-analyses of attitudes toward advertising by professionals.
Journal of Marketing
1988 : JUL, VOL. 52:3, p. 95-103
 1988 Hite, R. E.
Fraser, C.
8.
Salespeople's use of entertainment and gifts.
Industrial Marketing Management
1987 : NOV, VOL. 16:2, p. 279-285
 1987 Hite, R. E.
Bellizzi, J. A.
9.
Advertising to children : attitudes of business vs consumers.
Journal of Advertising Research
1987 : OCT-NOV, VOL. 27:5, p. 40-53
 1987 Hite, R. E.
Eck, R.
10.
A preferred style of sales management.
Industrial Marketing Management
1986 : AUG, VOL. 15:3, p. 215-223
 1986 Hite, R. E.
Bellizzi, J. A.
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