haku: @author Hoek, J. / yhteensä: 7
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1.
A model for addressing stakeholders' concerns about direct-to-consumer advertising of prescription medicines
European Journal of Marketing
2005 : VOL. 39:9-10, p. 1151-1165
 2005 Hoek, J.
Maubach, N.
2.
David takes on Goliath: an analysis of survey evidence in a trademark dispute
International Journal of Market Research
2003 : VOL. 45:1, p. 99-121
 2003 Hoek, J.
Gendall, P.
3.
Direct-to-Consumer Advertising Down Under: An Alternative Perspective and Regulatory Framework
Journal of Public Policy and Marketing
2002 : FALL, VOL. 21:2, p. 202-212
 2002 Hoek, J.
Gendall, P.
4.
The joint estimation of term structures and credit spreads
Journal of Empirical Finance
2001 : JUL, VOL. 8:3, p. 297-323
 2001 Houweling, P.
Hoek, J.
Kleibergen, F.
5.
Effects of tobacco advertising restrictions: weak responses to strong measures?
International Journal of Advertising
1999 : VOL. 18:1, p. 23-40
 1999 Hoek, J.
6.
The tea bag experiment: More evidence on incentives in mail surveys
Journal of the Market Research Society
1998 : OCT, VOL. 40:4, p. 347-351
 1998 Gendall, P.
Hoek, J.
Brennan, M.
7.
The effects of monetary incentives on the response rate and cost-effectiveness of a mail survey
Journal of the Market Research Society
1991 : JUL, VOL. 33:3, p.229-241
 1991 Brennan, M.
Hoek, J.
Astridge, C.
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