haku: @author Hogg, M. K. / yhteensä: 7
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1.
The role of mixed emotions in consumer behaviour: investigating ambivalence in consumers' experiences of approach-avoidance conflicts in online and offline settings
European Journal of Marketing
2011 : VOL 45:1/2, p. 104-132
 2011 Penz, E.
Hogg, M. K.
2.
The political role of government-sponsored social marketing campaigns
European Journal of Marketing
2010 : VOL 44:7/8, p. 1206-1227
 2010 Raftopoulou, E.
Hogg, M. K.
3.
Negative symbolic consumption and consumers' drive for self-esteem: the case of the fashion industry
European Journal of Marketing
2004 : VOL. 38:7, p. 850-868
 2004 Banister, E. N.
Hogg, M. K.
4.
Social comparison goals and the consumption of advertising : towards a more contingent view of young women´s consumption of advertising
Journal of Marketing Management
2003 : VOL 19:7-8, p. 749-780
 2003 Hogg, M. K.
Fragou, A.
5.
Exploring Relationship Management in Professional Services: A Study of Management Consultancy
Journal of Marketing Management
2001 : APR, VOL. 17:3-4, p. 263-286
 2001 Karantinou, K. M.
Hogg, M. K.
6.
Dislikes, Distastes and the Undesired Self: Conceptualising and Exploring the Role of the Undesired End State in Consumer Experience
Journal of Marketing Management
2001 : FEB, VOL. 17:1-2, p. 73-104
 2001 Hogg, M. K.
Banister, E. N.
7.
Female images in advertising: The implications of social comparison for marketing
International Journal of Advertising
1999 : VOL 18:4, p. 445-473
 1999 Hogg, M. K.
Bruce, M.
Hough, K.
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