haku: @author Holbrook, M. / yhteensä: 6
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1.
Market segmentation based on age and attitude toward the past: concepts, methods, and findings concerning nostalgic influences on customer tastes
Journal of Business Research
1996 : SEP, VOL. 37:1, p. 27-40
 1996 Holbrook, M.
Schindler, R.
2.
The four faces of commodification in the development of marketing knowledge
Journal of Marketing Management
1995 : OCT, VOL. 11:7, p. 641-654
 1995 Holbrook, M.
3.
Does an absence of brand equity generalize across product classes?
Journal of Business Research
1995 : OCT, VOL. 34:2, p. 125-131
 1995 Bello, D.
Holbrook, M.
4.
Consumer Responses to Advertising: The Effects of Ad Content, Emotions, and Attitude toward the Ad on Viewing Time
Journal of Consumer Research
1991 : MAR, VOL. 17, p.440-453
 1991 Olney, T.
Holbrook, M.
Batra, R.
5.
Conjoint Analysis on Objects with Environmentally Correlated Attributes: The Questionable Importance of Representative Design
Journal of Consumer Research
1990 : MAR, VOL. 16, p.490-497
 1990 Moore, W.
Holbrook, M.
6.
Some Exploratory Findings on the Development of Musical Tastes
Journal of Consumer Research
1989 : JUNE, VOL.16,p.119-124
 1989 Holbrook, M.
Schindler, R.
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