haku: @author Hooley, G. / yhteensä: 13
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1.
Customer orientation and innovativeness: Differing roles in new and old empire.
International Journal of Research in Marketing
2008 : MAR, VOL. 25:1 p. 69-79
 2008 Theoharakis, V.
Hooley, G.
2.
Within-country ethnic differences and product positioning: a comparison of the perception of two British sub-cultures
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 121-138
 2007 Pankhania, A.
Lee, N.
Hooley, G.
3.
The role of resource in achieving target competitive positions
Journal of Strategic Marketing
2007 : MAY-JUL, VOL. 15:2-3, p. 91-120
 2007 Attia, S. T.
Hooley, G.
4.
The resource underpinnings of competitive positions
Journal of Strategic Marketing
2005 : JUN, VOL. 13:2, p. 93-116
 2005 Hooley, G.
Greenley, G.
5.
The evolution of "classical mythology" within marketing measure development
European Journal of Marketing
2005 : VOL. 39:3-4, p. 365-385
 2005 Lee, N.
Hooley, G.
6.
Management process in marketing planning
European Journal of Marketing
2004 : VOL. 38:8, p. 933-955
 2004 Greenley, G.
Hooley, G.
Saunders, J.
7.
Sustainable competitive advantage in electronic business: towards a contingency perspective on the resource-based view
Journal of Strategic Marketing
2002 : DEC, VOL. 10:4, p. 241-253
 2002 Fahy, J.
Hooley, G.
8.
Market orientation in the transition economies of central Europe: tests of the Narver and Slater market orientation scales
Journal of Business Research
2000 : DEC, VOL. 50:3, p. 273-286
 2000 Hooley, G.
9.
The development and impact of marketing capabilities in Central Europe
Journal of International Business Studies
2000 : FIRST QUARTER, VOL. 31:1, p. 63-81
 2000 Fahy, J.
Hooley, G.
Cox, T.
Beracs, J.
Fonfara, K.
10.
Marketing planning in Central and Eastern Europe
Journal of Marketing Management
1996 : JAN-APR, VOL. 12:1-3, p. 69-82
 1996 Hooley, G.
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