haku: @author Hooley, G. J. / yhteensä: 14
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1.
Guest editorial: Market orientation and service firm performance - a research agenda
European Journal of Marketing
2002 : VOL. 36:9-10, p. 980-988
 2002 Gray, B. J.
Hooley, G. J.
2.
The marketing concept: putting the theory into practice.
European Journal of Marketing
1990 : VOL. 24:9, p. 7-24
 1990 Hooley, G. J.
Lynch, J. E.
Shepherd, J.
3.
The marketing-finance interface.
European Journal of Marketing
1990 : VOL. 24:1, p. 29-43
 1990 Ratnatunga, J.
Hooley, G. J.
Pike, R.
4.
The application of management accounting techniques to marketing.
Accounting and Business Research
1988 : AUTUMN, VOL. 18:72, p. 363-370
 1988 Ratnatunga, J.
Pike, R.
Hooley, G. J.
5.
A method for modelling consumer perceptions of country of origin.
International Marketing Review
1988 : AUTUMN, VOL. 5:3, p. 67-76
 1988 Hooley, G. J.
Shipley, D.
Krieger, N.
6.
Modelling the effects of advertising : some methodological issues.
Journal of the Market Research Society
1988 : JAN, VOL. 30:1, p. 45-58
 1988 Hooley, G. J.
Wilson, N.
Wigodsky, P.
7.
Advertising budgeting practices of industrial advertisers.
Industrial Marketing Management
1987 : FEB, VOL. 16:1, p. 63-69
 1987 Lynch, J. E.
Hooley, G. J.
8.
Five common factors in top performing industrial firms.
Industrial Marketing Management
1986 : MAY, VOL. 15:2, p. 89-96
 1986 Hooley, G. J.
Jobber, D.
9.
Modelling product positions through the use of multidimensional scaling techniques: An empirical investigation.
European Journal of Operational Research
1984 : APR, VOL. 16:1, p. 34-41
 1984 Hooley, G. J.
10.
The untapped markets for marketing research.
Journal of the Market Research Society
1984 : OCT, VOL. 26:4, p. 335-352
 1984 Hooley, G. J.
West, C. J.
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