haku: @author Horsky, D. / yhteensä: 8
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1.
Evaluation salesforce size and productivity through efficient frontier benchmarking
Marketing Science
1997 : VOL. 16:1, p. 301-320
 1997 Horsky, D.
Nelson, P.
2.
Evaluation of salesforce size and productivity through efficient frontier benchmarking
Marketing Science
1996 : VOL. 15:4, p. 301-320
 1996 Horsky, D.
Nelson, P.
3.
Homogeneity and heterogeneity in stochastic models of brand choice behavior.
International Journal of Research in Marketing
1985 : VOL. 2:4, p. 263-272
 1985 Givon, M.
Horsky, D.
4.
Estimation of attribute weights from preference comparisons.
Management Science
1984 : JUL, VOL. 30:7, p. 801-822
 1984 Horsky, D.
Rao, M. R.
5.
An approach to the optimal positioning of a new product.
Management Science
1983 : NOV, VOL. 29:11, p. 1277-1297
 1983 Gavish, B.
Horsky, D.
Srikanth, K.
6.
Interfaces between marketing and economics: an overview.
Journal of Business
1980 : JUL, VOL. 53:3 Part 2, p. S5-S12
 1980 Horsky, D.
Sen, S. K.
7.
Application of a composite stochastic model of brand choice.
Journal of Marketing Research
1979 : MAY, VOL. 16:2, p. 258-267
 1979 Givon, M.
Horsky, D.
8.
Market share models as approximators of aggregated heterogeneous brand choice behavior.
Management Science
1978 : SEP, VOL. 24:13, p. 1404-1416
 1978 Givon, M.
Horsky, D.
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