haku: @author Hoyer, W. D. / yhteensä: 10
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1.
When buyers also sell: The implications of pricing policies for customer satisfaction
Psychology and Marketing
2002 : APR, VOL. 19:4, p. 329-355
 2002 Hoyer, W. D.
Herrmann, A.
Huber, F.
2.
Identifying global and culture specific dimensions of humor in advertising: a multinational analysis.
Journal of Marketing
1993 : APR, vol.57:2, p.64-75
 1993 Alden, D. L.
Hoyer, W. D.
Lee, C.
3.
Marketing in the age of intelligence: the case for control.
European Journal of Marketing
1991 : VOL. 25:8, p. 32-54
 1991 Anderson, W. T.
Hoyer, W. D.
4.
The misscomprehension of mass-media advertising claims: a re-analysis of benchmark data.
Journal of Accounting Research
1990 : JUN-JUL, VOL. 30:3, p. 9-16
 1990 Jacoby, J.
Hoyer, W. D.
5.
The intensity of ethnic affiliation : A study of the sociology of hispanic consumption.
Journal of Consumer Research
1986 : SEP, VOL. 13:2, p. 214-220
 1986 Desphande, R.
Hoyer, W. D.
Donthu, N.
6.
An examination of consumer decision making for a common repeat purchase product.
Journal of Consumer Research
1984 : DEC, VOL. 11:3, p. 822-829
 1984 Hoyer, W. D.
7.
Viewer miscomprehension of televised communications : selected findings.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 12-26
 1982 Jacoby, J.
Hoyer, W. D.
8.
On miscomprehending televised communication : a rejoinder.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 35-43
 1982 Jacoby, J.
Hoyer, W. D.
9.
Corrective advertising and affirmative disclosure statements : their potential for confusing and misleading the consumer.
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 61-72
 1982 Jacoby, J.
Nelson, M. C.
Hoyer, W. D.
10.
Source credibility, information favorability, and job offer acceptance.
Academy of Management Journal
1979 : MAR, VOL. 22:1, p. 94-103
 1979 Fisher, C. D.
Ilgen, D. R.
Hoyer, W. D.
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