haku: @author Hu, M. Y. / yhteensä: 6
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1.
Explaining consumer choice through neural networks: the stacked generalization approach
European Journal of Operational Research
2003 : MAY, VOL. 146:3, p. 650-660
 2003 Hu, M. Y.
Tsoukalas, C.
2.
Diluting Negative Country of Origin Stereotypes: A Social Stereotype Approach
Journal of Marketing Management
2001 : FEB, VOL. 17:1-2, p. 105-136
 2001 Lotz, S. L.
Hu, M. Y.
3.
Impact of the level of aggregation on response accuracy in surveys of behavioral frequency
Marketing Letters
1996 : OCT, VOL. 7:4, p. 371-382
 1996 Hu, M. Y.
Toh, R. S.
Lee, E.
4.
Impact of U.S.-China joint ventures on stockholders' wealth by degree of international involvement
Management International Review
1992 : 2ND QUARTER, VOL. 32:2, p.135-148
 1992 Hu, M. Y.
Chen, H.
Shieh, J. C.
5.
Frequent-flier programs : problems and pitfalls.
Business Horizons
1988 : JUL-AUG, VOL. 31:4, p. 52-57
 1988 Hu, M. Y.
Toh, R. S.
Strand, S.
6.
Using prior experience to explain survey versus diary recorded usage data.
Journal of the Market Research Society
1988 : JAN, VOL. 30:1, p. 59-72
 1988 Hu, M. Y.
Bruning, E. R.
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