haku: @author Iacobucci, D. / yhteensä: 7
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 otsikkovuositekijä
1.
Growth, diversification, and business group formation in entrepreneurial firms
Small business economics
2005 : AUG, VOL. 25:1, p. 65-82
 2005 Iacobucci, D.
Rosa, P.
2.
Explaining business groups started by habitual entrepreneurs in the Italian manufacturing sector
Entrepreneurship & Regional Development
2002 : JAN-MAR, VOL. 14:1, p. 31-47
 2002 Iacobucci, D.
3.
Commonalities between research methods for consumer science and biblical scholarship
Marketing Theory
2001 : VOL. 1:1, p. 109-133
 2001 Iacobucci, D.
4.
New media interactive advertising vs. traditional advertising
Journal of Advertising Research
1998 : JUL/AUG, VOL. 38:4, p. 23-32
 1998 Bezjian-Avery, A.
Calder, B.
Iacobucci, D.
5.
Network analyses of brand switching behavior
International Journal of Research in Marketing
1996 : DEC, VOL. 13:5, p. 415-430
 1996 Iacobucci, D.
6.
The quality improvement customers did not want. A Harvard Business Review case-study (EDV-Einsatz)
Harvard Business Review
1996 : JAN-FEB, VOL. 74:1, p. 20-22,24-25,28-30,32-36
 1996 Iacobucci, D.
7.
Opinion: customer satisfaction fables
Sloan Management Review
1994 : SUMMER, VOL. 35:4, p. 93-96
 1994 Iacobucci, D.
Grayson, K.
Ostrom, A.
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