haku: @author Jacoby, J. / yhteensä: 10
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1.
"Not manufactured or authorized by ...": recent federal cases involving trademark disclaimers
Journal of Public Policy and Marketing
1998 : SPRING, VOL. 17:1, p. 97-107
 1998 Jacoby, J.
Morrin, M.
2.
The misscomprehension of mass-media advertising claims: a re-analysis of benchmark data.
Journal of Accounting Research
1990 : JUN-JUL, VOL. 30:3, p. 9-16
 1990 Jacoby, J.
Hoyer, W. D.
3.
The Comprehension/ Miscomprehension of Print Communication: Selected Findings
Journal of Consumer Research
1989 : MARCH, VOL. 15, p.434-443
 1989 Jacoby, J.
Hoyer, W.
4.
When Feedback is ignored : Disutility of Outcome feedback.
Journal of Applied Psychology
1984 : AUG, VOL. 69:3, p. 531-545
 1984 Jacoby, J.
5.
Viewer miscomprehension of televised communications : selected findings.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 12-26
 1982 Jacoby, J.
Hoyer, W. D.
6.
On miscomprehending televised communication : a rejoinder.
Journal of Marketing
1982 : FALL, VOL. 46:4, p. 35-43
 1982 Jacoby, J.
Hoyer, W. D.
7.
Corrective advertising and affirmative disclosure statements : their potential for confusing and misleading the consumer.
Journal of Marketing
1982 : WINTER, VOL. 46:1, p. 61-72
 1982 Jacoby, J.
Nelson, M. C.
Hoyer, W. D.
8.
Preference, search, and choice: an integrative approach.
Journal of Consumer Research
1979 : SEP, VOL. 6:2, p. 166-176
 1979 Shegula, D. A.
Jaccard, J.
Jacoby, J.
9.
A behavioral process approach to information acquisition in nondurable purchasing.
Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 532-544
 1978 Jacoby, J.
Chestnut, R. W.
Fisher, W. A.
10.
Consumer research: a state of the art review.
Journal of Marketing
1978 : 2 APR VOL.42 p.87-96
 1978 Jacoby, J.
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