haku: @author Johansson, J. K. / yhteensä: 21
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 otsikkovuositekijä
1.
Exploiting globalization potential: USA and Japanese strategies
Strategic Management Journal
1994 : OCT, VOL. 15:8, p. 579-601
 1994 Johansson, J. K.
Yip, G. S.
2.
Teaching global marketing: The executive angle
Journal of Business Administration
1992 : /93, VOL. 21:1-2, p. 205-235
 1992 Johansson, J. K.
Czinkota, M. R.
3.
Determinants and effects of the use of "made in" labels.
International Marketing Review
1989 : VOL. 6:1, p. 47-58
 1989 Johansson, J. K.
4.
Market research the Japanese way.
Harvard Business Review
1987 : MAY-JUN, VOL. 65:3, p. 16-18, 22
 1987 Johansson, J. K.
Nonaka, I.
5.
Japanese marketing failures.
International Marketing Review
1986 : AUTUMN, VOL. 3:3, p. 33-46
 1986 Johansson, J. K.
6.
Japanese consumers : what foreign marketers should know.
International Marketing Review
1986 : SUMMER, VOL. 3:2, p. 37-43
 1986 Johansson, J. K.
7.
Multinational production : effect on brand value.
Journal of International Business Studies
1986 : FALL, VOL. 17:3, p. 101-126
 1986 Johansson, J. K.
Nebenzahl, I. D.
8.
Japanese management : what about the "hard" skills?
Academy of Management Review
1985 : APR, VOL. 10:2, p. 181-191
 1985 Nonaka, I.
Johansson, J. K.
9.
International product planning.
Journal of International Business Studies
1985 : FALL, VOL. 16:3, p. 57-75
 1985 Johansson, J. K.
Thorelli, H. B.
10.
Assessing the impact of country of origin on product evaluations : a new methodolical perspective.
Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 388-396
 1985 Johansson, J. K.
Douglas, S. P.
Nonaha, I.
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