haku: @author Johne, A. / yhteensä: 10
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1.
New service development: a review of the literature and annotated bibliography
European Journal of Marketing
1998 : VOL. 32:3-4, p. 184-251
 1998 Johne, A.
Storey, C.
2.
Succeeding at product development involves more than avoiding failure
European Management Journal
1996 : APR, VOL. 14:2, p. 176-180
 1996 Johne, A.
3.
Product innovation in banking: how marketing works
Journal of Marketing Management
1995 : NOV, VOL. 11:8, p. 797-805
 1995 Johne, A.
Pavlidis, P.
4.
Listening to the voice of the market
International Marketing Review
1994 : VOL. 11:1, p. 47-59
 1994 Johne, A.
5.
New style product development
Management Decision
1992 : VOL. 30:2, p. 8-11
 1992 Johne, A.
6.
How to pick a winning product.
Management Today
1992 : FEB, p. 72-74
 1992 Johne, A.
7.
Don't Let Your Customers Lead You Astray in Developing New Products
European Management Journal
1992 : MAR, VOL. 10:1, p. 80-84
 1992 Johne, A.
8.
Successful product innovation in UK and US firms.
European Journal of Marketing
1990 : VOL. 24:12, p. 7-21
 1990 Johne, A.
Snelson, P.
9.
Auditing product innovation activities in manufacturing firms.
R. and D. Management
1988 : JUL, VOL. 18:3, p. 227-233
 1988 Johne, A.
Snelson, P.
10.
Innovate or die.
Management Today
1987 : NOV, p. 133-134, 136, 138
 1987 Johne, A.
Snelson, P.
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