haku: @author Kahn, B. E. / yhteensä: 6
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1.
Coping with Ambivalence: The Effect of Removing a Neutral Option on Consumer Attitude and Preference Judgments
Journal of Consumer Research
2003 : DEC, VOL. 29:3, p. 319-334
 2003 Nowlis, S. M.
Kahn, B. E.
Dhar, R.
2.
Introduction to the special issue: Assortment planning
Journal of Retailing
1999 : FALL, VOL. 75:3, p. 289-293
 1999 Kahn, B. E.
3.
Marketing in the 21st century; Dynamic relationships with customers: high-variety strategies.
Journal of the Academy of Marketing Science
1998 : WIN, VOL. 26:1, p. 45-53
 1998 Kahn, B. E.
4.
Patterns of Hedonic Consumption Over Time
Marketing Letters
1997 : JAN, Vol. 8:1, p. 85-96
 1997 Kahn, B. E.
Ratner, R. K.
Kahneman, D.
5.
Effects of retraction of price promotions on brand choice behavior for variety-s eeking and last-purchase-loyal consumers.
Journal of Marketing Research
1990 : AUG, VOL. 27:3, p. 279-289
 1990 Kahn, B. E.
Louie, T. A.
6.
Measuring variety-seeking and reinforcement behaviors using panel data.
Journal of Marketing Research
1986 : MAY, VOL. 23:2, p. 89-100
 1986 Kahn, B. E.
Kalwani, M. U.
Morrison, D. G.
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