haku: @author Kalish, S. / yhteensä: 7
viitteet: 1-7 / 7
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1.
Closed-loop advertising strategies in a duopoly
Management Science
1997 : JAN, VOL. 43:1, p. 54-63
 1997 Fruchter, G.
Kalish, S.
2.
Waterfall and sprinkler new-product strategies in competitive global markets
International Journal of Research in Marketing
1995 : JUL, VOL. 12:2, p. 105-120
 1995 Kalish, S.
Mahajan, V.
Muller, E.
3.
Heuristics for pricing and positioning a product-line using conjoint and cost data
Management Science
1993 : FEB, VOL. 39:2, p. 160-175
 1993 Dobson, G.
Kalish, S.
4.
A market entry timing model for new technologies.
Management Science
1986 : FEB, VOL. 32:2, p. 194-205
 1986 Kalish, S.
Lilien, G. L.
5.
A framework for modeling innovation diffusion is introduced
Management Science
1985 : VOL. 31:12, p.1569-1585
 1985 Kalish, S.
6.
New product adoption model with price, advertising, and uncertainty.
Management Science
1985 : DEC, VOL. 31:12, p. 1569-1588
 1985 Kalish, S.
7.
Bayesian estimation and control of detailing effort in a repeat purchase diffusion environment.
Management Science
1981 : MAY, VOL. 27:5, p. 493-506
 1981 Lilien, G. L.
Rao, A. G.
Kalish, S.
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