haku: @author Kamakura, W. A. / yhteensä: 14
viitteet: 1-10 / 14
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 otsikkovuositekijä
1.
Quality-adjusted price comparison of non-homogeneous products across Internet retailers
International Journal of Research in Marketing
2009 : SEP, VOL 26:3, p. 189-196
 2009 Kamakura, W. A.
Moon, S.
2.
Cross-selling through database marketing: a mixed data factor analyzer for data augmentation and prediction
International Journal of Research in Marketing
2003 : MAR, VOL. 20:1, p. 45-66
 2003 Kamakura, W. A.
3.
Country of origin: A competitive advantage?
International Journal of Research in Marketing
1999 : DEC, VOL. 16:4, p. 255-267
 1999 Agrawal, J.
Kamakura, W. A.
4.
Modeling multiple category brand preference with household basket data
Journal of Retailing
1997 : VOL. 73:4, p. 439-461
 1997 Russell, G. J.
Kamakura, W. A.
5.
Modeling preference and structural heterogeneity in consumer choice
Marketing Science
1996 : VOL. 15:2, p. 152-172
 1996 Kamakura, W. A.
Kim, B.-D.
Lee, J.
6.
Measuring brand value with scanner data
International Journal of Research in Marketing
1993 : MAR, VOL. 10, p. 9-22
 1993 Kamakura, W. A.
Russell, G. J.
7.
A probabilistic choice model for market segmentation and elasticity structure.
Journal of Marketing Research
1989 : NOV, VOL. 54:4, p.379-390
 1989 Kamakura, W. A.
Russell, G. J.
8.
Measuring consumer attitudes toward the marketplace with tailored interviews
Journal of Marketing Research
1989 : AUG, VOL. 26:3, p. 311-326
 1989 Balasubramanian, S. K.
Kamakura, W. A.
9.
Long-term view of the diffusion of durables. A study of the role of price and adoption influence processes via tests of nested models.
International Journal of Research in Marketing
1988 : VOL. 5:1, p. 1-13
 1988 Kamakura, W. A.
Balasubramanian, S. K.
10.
Measuring market efficiency and welfare loss.
Journal of Consumer Research
1988 : DEC, VOL. 15:3, p. 289-302
 1988 Kamakura, W. A.
Ratchford, B. T.
Agrawal, J.
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