haku: @author Kardes, F. R. / yhteensä: 4
viitteet: 1-4 / 4
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1.
Persistent Preferences for Product Attributes: Effects of the Initial Choice Context and Uninformative Experience
Journal of Consumer Research
2001 : JUN, VOL. 28:1, p. 89-104
 2001 Muthukrishnan, A. V.
Kardes, F. R.
2.
The role of direction of comparison, attribute-based processing, and attitude-based processing in consumer preference.
Journal of Consumer Research
1999 : MAR, VOL. 25:4, p. 335-352
 1999 Mantel, S. P.
Kardes, F. R.
3.
Spontaneous inference processes in advertising: The effects of conclusion omission and involvement on persuasion.
Journal of Consumer Research
1988 : SEP, VOL. 15:2, p. 225-233
 1988 Kardes, F. R.
4.
Effects of initial product judgment on subsequent memory-based judgments.
Journal of Consumer Research
1986 : JUN, VOL. 13:1, p. 1-11
 1986 Kardes, F. R.
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