haku: @author Keller, K. L. / yhteensä: 10
viitteet: 1-10 / 10
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1.
Brand Synthesis: The Multidimensional of Brand Knowledge
Journal of Consumer Research
2003 : MAR, VOL. 29:4, p. 595-600
 2003 Keller, K. L.
2.
Branding in Developing Markets
Business Horizons
2003 : MAY-JUN, VOL. 46:3, p. 49-60
 2003 Keller, K. L.
Moorthi, Y. L. R.
3.
Building Brand Equity Through Corporate Societal Marketing
Journal of Public Policy and Marketing
2002 : SPRING, VOL. 21:1, p. 78-89
 2002 Hoeffler, S.
Keller, K. L.
4.
Building Customer-Based Brand Equity
Marketing Management
2001 : JUL-AUG, VOL. 10:2, p. 14-21
 2001 Keller, K. L.
5.
Mastering the Marketing Communications Mix: Micro and Macro Perspectives on Integrated Marketing Communication Programs
Journal of Marketing Management
2001 : SEP, VOL. 17:7-8, p. 819-847
 2001 Keller, K. L.
6.
The brand report card
Harvard Business Review
2000 : JAN/FEB, VOL. 78:1, p. 147-157
 2000 Keller, K. L.
7.
Conceptualizing, measuring, and managing customer-based brand equity (Verbraucherforschung)
Journal of Marketing
1993 : JAN, VOL. 57:1, p. 1-22
 1993 Keller, K. L.
8.
Interpreting cross-cultural replications of brand extension research
International Journal of Research in Marketing
1992 : MAR, VOL. 10, p. 55-59
 1992 Aaker, D. A.
Keller, K. L.
9.
Advertising retrieval cues on brand evaluations.
Journal of Consumer Research
1987 : DEC, VOL. 14:3, p. 316-333
 1987 Keller, K. L.
10.
Effects of quality and quantity of information on decision effectiveness.
Journal of Consumer Research
1987 : SEP, VOL. 14:2, p. 200-213
 1987 Keller, K. L.
Staelin, R.
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