haku: @author Kumar, N. / yhteensä: 20
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 otsikkovuositekijä
1.
Certified value sellers
Business Strategy Review
2008 : SPRING, VOL. 19:1, p. 48-53
 2008 Anderson, J.
Kumar, N.
Narus, J.
2.
Fashion sense
Business Strategy Review
2006 : VOL. 17:4, p. 80-84
 2006 Kumar, N.
Linguri, S.
3.
The global retail challenge
Business Strategy Review
2005 : SPRING, VOL 16:1, p. 5-13
 2005 Kumar, N.
4.
Kill a brand, keep a customer
Harvard Business Review
2003 : DEC, VOL. 81:12, p. 86-95
 2003 Kumar, N.
5.
Reactions to perceived inequity in U.S. and Dutch interorganizational relationships
Academy of Management Journal
2003 : JUN, VOL. 46:3, p. 303-316
 2003 Scheer, L. K.
Kumar, N.
Steenkamp, J.-B. E. M.
6.
Effectiveness of Trade Promotions: Analyzing the Determinants of Retail Pass Through
Marketing Science
2001 : VOL. 20:4, p. 382-404
 2001 Kumar, N.
Rajiv, S.
Jeuland, A.
7.
Effective category management depends on the role of the category
Journal of Retailing
2001 : SUMMER, VOL. 77:2, p. 165-184
 2001 Dhar, S. K.
Hoch, S. J.
Kumar, N.
8.
Explaining the geography and depth of international production: the case of US and Japanese multinational enterprises
Weltwirtschaftliches Archiv
2000 : VOL. 136:3, p. 442-477
 2000 Kumar, N.
9.
From market driven to market driving
European Management Journal
2000 : APR, VOL. 18:2, p. 129-143
 2000 Kumar, N.
Scheer, L.
Kotler, P.
10.
Multinational enterprises, regional economic integration, and export-platform production in the host countries: an empirical analysis for the US and Japanese corporations
Weltwirtschaftliches Archiv
1998 : VOL. 134:3, p. 450-483
 1998 Kumar, N.
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