haku: @author Kumar, V. / yhteensä: 22
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 otsikkovuositekijä
1.
Will the frog change into a prince? Predicting future customer profitability
International Journal of Research in Marketing
2011 : DEC, VOL. 28:4, p. 281-294
 2011 Rust, R.T.
Kumar, V.
Venkatesan, R.
2.
Internationalization of retail banks: A micro-level study of the multinationality-performance relationship
Management International Review
2008 : VOL. 48:4, p. 463-485
 2008 Venzin, M.
Kumar, V.
Kleine, J.
3.
Determinants of integrated product development diffusion
R & D Management
2006 : VOL. 36:1, p. 37-54
 2006 Boyle, T.
Kumar, V.
Kumar, U.
4.
Adaptation of cultural content: evidence from B2C e-commerce firms
European Journal of Marketing
2005 : VOL. 39:1-2, p. 71-86
 2005 Singh, N.
Kumar, V.
Baack, D.
5.
Ranking the international business schools: faculty publication as the measure
Management International Review
2004 : VOL. 44:2, p. 213-228
 2004 Kumar, V.
Kundu, S. K.
6.
Getting the most out of all your customers
Harvard Business Review
2004 : JUL/AUG, VOL. 82:7-8, p. 116-123
 2004 Thomas, J.S.
Reinartz, W.
Kumar, V.
7.
Research note: Multinational diffusion models: An alternative framework
Marketing Science
2002 : SUMMER, VOL. 21:3, p. 318-330
 2002 Kumar, V.
Krishnan, T.V.
8.
The mismanagement of customer loyalty
Harvard Business Review
2002 : JUL, VOL. 80:7, p. 86-94
 2002 Reinartz, W.
Kumar, V.
9.
Store-, market-, and consumer-characteristics: the drivers of store performance
Marketing Letters
1999 : FEB, VOL. 10:1, p. 5-22
 1999 Reinartz, W.
Kumar, V.
10.
The impact of internal and external reference prices on brand choice: the moderating role of contextual variables
Journal of Retailing
1998 : FALL, VOL. 74:3, p. 401-426
 1998 Kumar, V.
Karande, K.
Reinartz, W.
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