haku: @author Laing, A. / yhteensä: 8
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1.
Rich barons & poor kings
Global focus: the EFMD business magazine
2011 : VOL. 5:1, p. 22-25
 2011 Davies, J.
Laing, A.
2.
Linking products to a cause or affinity group: Does this really make them more attractive to consumers?
European Journal of Marketing
2008 : VOL. 42:1/2 p. 135-153
 2008 Mekonnen, A.
Harris, F.
Laing, A.
3.
Assumed empowerment: consuming professional services in the knowledge economy
European Journal of Marketing
2006 : VOL. 40:9/10, p.994-1012
 2006 Newholm, T.
Laing, A.
Hogg, G.
4.
Marketing in the public sector : towards a typology of public services
Marketing Theory
2003 : VOL 3:4, p. 427-445
 2003 Laing, A.
5.
Editorial : Non-profit marketing - ghetto or trailblazer ?
Journal of Marketing Management
2002 : DEC, VOL. 18:9-10; p.829-832
 2002 Horne, S.
Laing, A.
6.
Political exhortation, patient expectation and professional execution: Perspectives on the consumerization of health care
British Journal of Management
2002 : JUN, VOL. 13:2, p. 173-188
 2002 Laing, A.
Hogg, G.
7.
Predicting a diverse future: directions and issues in the marketing of services
European Journal of Marketing
2002 : VOL. 36:4, p. 479-494
 2002 Laing, A.
8.
Structuring the marketing function in complex prefessional service organizations
European Journal of Marketing
2000 : VOL. 34:5/6, p. 576-597
 2000 Laing, A.
McKee, L.
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