haku: @author Leeflang, P. / yhteensä: 6
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1.
Paving the way for "distinguished marketing"
International Journal of Research in Marketing
2011 : JUN, VOL. 28:2, p. 76-88
 2011 Leeflang, P.
2.
Hierarchical versus other market share models for markets with many items
International Journal of Research in Marketing
1997 : OCT, VOL. 14:4, p. 359-378
 1997 Foekens, E.
Leeflang, P.
Wittink, D.
3.
An empirical investigation of marketing planning
Journal of Euromarketing
1996 : VOL. 6:1, p. 77-101
 1996 Leeflang, P.
Mortanges, C. de
4.
Competitive reaction versus consumer response: do managers overreact?
International Journal of Research in Marketing
1996 : APR, VOL. 13:2, p. 103-120
 1996 Leeflang, P.
Wittnik, D.
5.
The changing consumer in the European Union: a "meta-analysis"
International Journal of Research in Marketing
1995 : DEC, VOL. 12:5, p. 373-387
 1995 Leeflang, P.
Raaji, W. van
6.
The changing consumer in the Netherlands: recent changes in environmental variables and their consequences for future consumption and marketing
International Journal of Research in Marketing
1993 : DEC, VOL. 10:4, p. 345-363
 1993 Leeflang, P.
Raaij, W. van
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