haku: @author Leone, R. P. / yhteensä: 7
viitteet: 1-7 / 7
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1.
Measuring the effect of retail store promotions on brand and store substitution.
Journal of Marketing Research
1988 : MAY, VOL. 25:2, p. 178-185
 1988 Kumar, V.
Leone, R. P.
2.
Uncertainty, experience and the 'Winner's Curse' in OCS lease bidding.
Management Science
1986 : JUN, VOL. 32:6, p. 673-682
 1986 Gilley, O. W.
Karels, G. V.
Leone, R. P.
3.
The mixed-media dirichlet multinomial distribution : a model for evaluating television-magazine advertising schedules.
Journal of Marketing
1984 : FEB, VOL. 21:1, p. 89-99
 1984 Rust, R. T.
Leone, R. P.
4.
Modeling sales-advertising relationships : an integrated time series-econometric approach.
Journal of Marketing Research
1983 : AUG, VOL. 20:3, p. 291-295
 1983 Leone, R. P.
5.
Estimation of bimonthly relations from annual data.
Management Science
1983 : JAN, VOL. 29:1, p. 1-11
 1983 Bass, F. M.
Leone, R. P.
6.
Market structure analysis: hierarchical clustering of products based on substitution-in-use.
Journal of Marketing
1981 : SUM, VOL. 45:3, p. 8-48
 1981 Srivastava, R. K.
Leone, R. P.
Shocker, A. D.
7.
A study of marketing generalizations.
Journal of Marketing
1980 : WINTER, VOL. 44:1, p. 10-18
 1980 Leone, R. P.
Schultz, R. L.
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